Have you ever thought about what causes your open rate to quickly drop to single percent?
It could be because of new filters that are now sending your company’s email to your subscribers to their spam folders. However, you don’t have to submit to these spam filters.
Here’s what you should be aware of to help your email beware of those spammers who dump good and bad messages within spam filters.
Also check– Best cold email software
What is an email spam filter?
A spam filter typically uses technology like artificial intelligence or machine learning to identify unwanted viruses, unwanted, or unwanted messages (usually called spam) and block them from reaching your primary inbox.
While it impacts the location of the email within the recipient’s system, it will have no impact on your delivery rate for emails that is determined by the amount of emails delivered. Since spam-identified emails are sent out, the less access to them generally will affect your overall email open rate.
The spam filter analyzes the impact of one or more factors to determine if an email should be sent into the main inbox, or to the junk folder. These include:
- Subject line that appear to be false or suspect
- Senders with IP addresses that are blacklisted
- Spam-related terms or phrases
- Recipients’ input that defines guidelines that block spam emails from other emails
You won’t be able to completely avoid the spam filter However, you can take these steps to lower your spam scores and increase delivery of emails.
1. Provide double opt-in
Make use of a double opt-in registration form. Anyone who signs up on an opt-in form must confirm their subscription by sending an email separate to the one they have signed up for.
If they make the effort to confirm their subscription, they’re less likely to flag your email as spam.
Additionally as a bonus, you will also receive more precise emails that improve overall quality and accuracy of your email list in the long run.
2. Maintain your IP’s image
The reputation of your IP address is an important aspect of the ability to deliver your email. If you are sending an email campaign using a new IP address to a large number of recipients, email service providers such as Gmail, Apple Mail, and Yahoo might be hesitant to forward your message to the recipient’s email inbox.
You must get the IP address warm by sending a small number of emails initially and gradually increase the number of emails.
The gradual building of your IP reputation aids email service providers to know your email sending habits including list accuracy, as well as how subscribers react to emails. If your reputation is positive then companies that send emails are much more likely to send these emails.
3. Beware of trigger words and false subject lines
Your words could cause spam filters, no matter what your initial motive was. The words “earn additional money” and “increase sales” are often picked up in email filtering. Be attentive to every word or phrase you employ starting with the subject line to body copy.
A study conducted in 2016 by Litmus discovered that 54 percent of the people surveyed said they had been being misled by false subject lines that led them to open an email with a promotion. If you’re deceived, your recipients have a higher likelihood to mark your emails to the spam folder.
4. Request your subscribers to include to your list.
After they sign up When they sign up, request that your subscribers include your email address on their approved contacts list (i.e. the primary tab).
If they include you on their list of contacts this will help the other subscribers to view your email messages. By putting you on their OK-to-receive lists which is a sign of trust is sent to service providers such as Gmail and Apple Mail, which reduces the spam score on your email.
Here’s an illustration of the request in Ann Handley’s Total Annarchy newsletter. The request is included – along with instructions for how to complete it in her welcome message
5. Send valuable content
You’ve done your best to ensure your content is more likely to be seen in the inbox But the work isn’t over. You must continue to impress your customers when they open your email.
The email service providers such as Gmail examine the amount of engagement you receive from your readers. If your emails are not receiving enough open or read rates, the subsequent outreach could be placed in the promotions tab or end on their spam folders.
6. Forego attachments
If you’re planning to attach a document that contains additional information, a unique coupon or other offer. Don’t do it. Attachments don’t just mean that it is more difficult to download your email, but they can also send the email straight to a bounce or to the spam folder.
Instead, you can direct customers to a landing site with the content you want to share by including a hyperlink or call-to action button inside the email, similar to what Netflix uses here:
7. Respect the law
The majority of states have laws that prohibit spam (CAN-SPAM Act, GDPR, CASL and others.) to safeguard residents’ personal data from spammers.
If you are a provider with U.S. subscribers, compliance with the CAN-SPAM Act is your first priority. The requirements include:
- Use only legitimate or misleading names of sender. The sender must be someone on your team and be registered with an authentic domain name.
- Give the address of your post office box. It could be your current address or a post office box that is that is registered in the U.S. Postal Service, or a private mailbox.
- Accept opt-out requests in a timely manner. If subscribers inform them they don’t want to receive messages from you, stop the emails.
Go to each country to find out its own anti-spam laws and guidelines.